Cookies and Similar Technologies
Oath may set or read cookies and device identifiers when you use our brands, websites, apps, advertising services, products, services or technologies (‘Services’) or visit a website, app or service that uses our Services. A cookie is a small piece of information that is stored on a computer or device and may contain a device identifier for the purpose of recognising your browser as you interact with websites. Device identifiers may be randomly generated or assembled from available system elements such as IP address, browser version, OS type and version, device type and settings, mobile device and advertising identifiers (such as Apple’s ID for advertising, Apple's ID for vendors, Google’s Android ID or Google's Play Store ad ID), wireless mobile subscriber ISDN numbers, Verizon Wireless UIDH, public switched telephone network information, mobile network information or software data. Cookies, device identifiers and similar technologies may be used to support Oath Services, such as applying user preferences, providing more customised experiences, such as personalised content and advertising, and to associate users, devices and accounts with each other or with those in a similar location, such as in a household.
Oath's practices regarding cookies and similar technologies
- Access your information when you ‘sign in’ so we can provide you with customised content and experiences, or remember the last page you visited in a Oath Service.
- Information that Oath collects relating to your activities and interests is maintained by Oath and is associated with Oath cookies and similar technologies. You can learn more about Oath’s data retention and storage practices here.
- Maintain your settings and authenticate your identity while you are logged in using Oath Services.
- When you log in to your Oath account, a cookie and/or device identifier that links to information about your interests is placed or read on the computer or device that you are using. This allows Oath to associate your interests, activities, preferences and prior Oath use if you log in to your Oath account on or otherwise use multiple devices. This means that your browsing habits or other activity on your work computer, library computer or other device can inform your experience on Oath when using your home computer or other devices.
- Deliver advertisements and content relevant to your interests.
- Oath collects and maintains information about your interests based on your use of the Oath Services, other sites, apps and services within the Oath Network, as well as other non-Oath sites, apps and services that we partner with. Oath may combine this information with other information we collect or receive about you.
- Provide analytics and reporting.
- Oath Analytics, Advertising Insights and Flurry are systems used by Oath to collect information about visitors to Oath's and our customers' sites, apps, products, brands and services to understand how people use those services and respond to the ads we serve.
- Maintain information in both identifiable and de-identified forms.
- Oath associates your observed interests and activities with your Oath account, and may combine this information with other information we have collected about you.
- Conduct research and measure effectiveness to improve Oath's Services (including by determining which Oath emails you open and act upon).
- To support security measures, such as requiring re-logging in to a Oath product or service after a certain amount of time has elapsed.
- To assist in identifying possible fraudulent or abusive activities.
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