Appended and Matched Data

In order to deliver the most engaging and personalised experience for our users, we may collect information, including your email address, phone number, device identifiers, location information, content information you provide and inferred information about your interests as described in our Privacy Policy, when you register with us, use our brands, websites, apps, advertising services, products, services or technologies (‘Services’), use sites or apps or services of certain partners, or enter promotions. We may combine this information with information we obtain from our affiliates and other sources, and use it to offer you more relevant, interesting and personalised content and advertising.

Information Collection & Use Practices

  • We may obtain information from our partners and append it to our existing user information to better understand users’ interests and to provide more relevant content and advertising. These partners may include: 
  • We may append information about you that is publicly or commercially available, or information that is provided by partners. This information may include, for example, average household size, household income range or postcode. This information may be associated with other information we maintain about you, including your email address, physical address, full name or phone number.

Information Matched for Advertisers

  • In some cases, our advertisers may share information, including personal information, with us in order to identify and deliver the most relevant ads to their customers. We only use this information on behalf of the advertiser who provided it and do not use it independently of our advertiser’s instructions. We may match this information to our existing user information or may use a third-party vendor to assist in this process. The third-party vendor cannot use Oath’s information for any independent purpose. For more information on the information we receive from others, please visit our Privacy Policy

Your choices and controls

Learn more about your choices and how you can control your information by visiting Privacy controls.

For additional information on how Oath treats your personal information, please visit our Privacy Policy.