Welcome to the Yahoo7/Oath Privacy Policy

In June 2017, we announced that Yahoo and AOL had joined to become Oath, a digital and mobile media company and part of Verizon. As a result, Yahoo7 is now a joint venture between Oath and Seven West Media.  As part of this collaboration, we’re bringing Oath and Yahoo7 under a single privacy policy that explains what this means for the purposes for which we will collect, and how we will share, use and disclose your personal information in order to bring you the combined services.  Some things haven’t changed, such as the control tools we provide to help you manage your experience with us.  If you have an existing Yahoo7 or AOL account, you will need to agree to this Privacy Policy.  If you have not yet agreed to this Privacy Policy, the legacy Yahoo7 Privacy Policy or legacy Oath Privacy Policy (for AOL) still apply to your account.  For Oath or Yahoo7 products or services that are accessed without signing in to an account, this Privacy Policy will apply to those products and services from 25 May 2018.  If you are creating a new account, the terms below apply as of today.  

Last updated: April 2018

Our privacy pledge

Our commitment is to put users first.  We strive to be transparent about how we collect and use your information in order to keep your information secure and to provide you with meaningful choices.  This Privacy Policy explains what information Yahoo7 (“Yahoo7”, “us”, “our” or “we”), Oath, Oath’s affiliates and Oath’s house of global brands (collectively “Oath”) collect, why Oath and Yahoo7 collect it and share it, and what Oath and Yahoo7 do with it. This policy applies to Yahoo7 and Oath brands, websites, apps, advertising services, products, services and technologies (we’ll collectively refer to these as “Services”). Additional privacy practices for certain Services can be found in Details for specific products and services.

Your controls 

We believe you should have tools to control your information. You can find controls to manage or review your account information, marketing preferences, location data and search history at Privacy controls. Some Services provide additional controls and privacy practices. (See details for specific products and services)

Information collection and use – general

We may collect and combine information when you interact with Oath and/or Yahoo7 Services including:

  • Information you provide to us. We may collect the information that you provide to us, such as: 
    • When you create an account with Oath or Yahoo7 Services or brands. (Please note that, when you use Oath or Yahoo7 Services, we may recognise you or your devices even if you are not signed in to Oath or Yahoo7 Services.)  We may use device IDs, cookies and other signals, including information obtained from third parties, to associate accounts and/or devices with you. 
    • When you use Oath or Yahoo7 Services to communicate with others or post, upload or store content (such as comments, photos, voice inputs, videos, emails, messaging services and attachments).
    • We analyse and store all communications content, including email content from incoming and outgoing emails.  This allows us to deliver, personalise and develop relevant features, content, advertising and Oath or Yahoo7 Services.
    • When you otherwise use Oath or Yahoo7 Services, such as title queries, watch history, page views and search queries, or view the content we make available and install any Oath software such as plug-ins.
    • When you sign up for paid Oath or Yahoo7 Services, use Oath or Yahoo7 Services that require your financial information, or complete transactions with Oath or Yahoo7 or our business partners, we may collect your payment and billing information.
  • Device information.  We collect information from your devices (computers, mobile phones, tablets, etc.), including information about how you interact with Oath and/or Yahoo7 Services and those of our third-party partners and information that allows us to recognise and associate your activity across devices and Services.  This information includes device-specific identifiers and information such as IP address, cookie information, mobile device and advertising identifiers, browser version, operating system type and version, mobile network information, device settings, and software data.  We may recognise your devices to provide you with personalised experiences and advertising across the devices you use. 
  • Location information.  We collect location information from a variety of sources.  You can learn more about and manage your location permissions on our Locations page and by visiting the location settings tool on your devices.  
  • Information from cookies and other technologies.
  • We collect information when you access content, advertising, sites, interactive widgets, applications and other products (both on and off Oath and/or Yahoo7 Services) where Oath or Yahoo7’s data collection technologies (such as web beacons, development tools, cookies and other technologies) are present. These data collection technologies allow us to understand your activity on and off Oath and Yahoo7 Services, and collect and store information when you interact with Services that we offer to partners.
  • This information includes the kind of content or ads served, viewed or clicked on; the frequency and duration of your activities; the sites or apps you used before accessing Oath and/or Yahoo7 Services and where you went next; whether you engaged with specific content or ads; and whether you went on to visit an advertiser’s website, downloaded an advertiser’s app, purchased a product or service advertised, or took other actions. 
  • Information from others.  We collect information about you when we receive it from other users, third parties and affiliates, such as: 
    • When you connect your account to third-party services or sign in using a third-party partner (such as Facebook or Twitter).
    • From publicly available sources.
    • From advertisers about your experiences or interactions with their offerings.
    • When we obtain information from third parties or other companies, such as those that use Oath and/or Yahoo7 Services. This may include your activity on other sites and apps as well as information that those third parties give to you or us. 
    • Information that we receive from Verizon will be used consistently with Verizon’s privacy policy.

How we use this information

We are able to deliver, personalise and improve Oath and Yahoo7 Services by combining, analysing and using the information we already have about you (including information we receive on and off Oath and Yahoo7 Services) and new information we collect about you to understand how you use and interact with Oath and Yahoo7 Services, and the people or things you’re connected to and interested in.  We may also use the information we have and insights we learn about you for the following purposes: 

  • To provide, maintain, improve and develop relevant features, content and Oath or Yahoo7 Services, plus new products and services that we, and the Verizon family of companies, may offer.  
  • Market our Services and the Verizon family of companies offerings.
  • Understand how you use our Services and those provided by the Verizon family of companies.
  • To analyse your content and other information (including emails, instant messages, posts photos, attachments and other communications).  You can review and control certain types of information tied to your account by using Privacy controls
  • Fulfil your requests and when authorised by you. 
  • Help advertisers and publishers connect to offer relevant advertising in their apps and websites.
  • To match and serve targeted advertising (across devices and both on and off Oath and Yahoo7 Services) and provide targeted advertising based on your device activity, inferred interests and location information.  
  • Contact you with information about your account or with marketing messages, which you can also control
  • To associate your activity across Oath and Yahoo7 Services and your different devices as well as associate any accounts you may use across Oath and Yahoo7 Services together. We may associate activity and accounts under a single user ID. 
  • Carry out or support promotions.
  • Conduct research and support innovation. 
  • To create analytics and reports for external parties, including partners, publishers, advertisers, apps, third parties and the public regarding the use of and trends within Oath and Yahoo7 Services and ads, including showing trends to partners regarding general preferences, the effectiveness of ads and information on user experiences. These analytics and reports may include aggregate or pseudonymised information.
  • Provide location-based Services, advertising, search results and other content consistent with your location settings.
  • Combine information that we have about you with information that we obtain from business partners or other companies, such as your activities on other sites and apps.
  • Detect and defend against fraudulent, abusive or unlawful activity.

We provide you with controls to manage your experience with us.  For example, you can review or edit your account information, manage your marketing preferences or opt out of targeted ads.  If you opt out, you will continue to see ads, but they may not be as relevant or useful to you. 

How we share this information

We share information within its affiliated brands and companies and with Verizon. We also share information we have about you for the purposes described in this Privacy Policy, including to provide Services that you have requested (including when you connect with third-party apps and widgets). We do not sell, license or share information that individually identifies our customers with companies, organisations or individuals outside Yahoo7 or Oath unless one of the following circumstances applies:

  • With your consent. We will share information with companies, organisations or individuals outside Yahoo7 or Oath when we have your consent. 
  • With Verizon. As part of Verizon, Yahoo7, Oath and their affiliates may, to the extent permitted by law and consistent with user controls, share information with Verizon, Verizon affiliates and any companies that become affiliates, which may use the information for the same or similar purposes for which we use it in relation to their products, services and offerings. You can learn more about Verizon’s privacy practices here.    
  • Within Oath and Yahoo7. Information may also be shared within Oath and Yahoo7, including with other Oath and Yahoo7 Services and affiliates.  The Oath privacy policy explains how it will use the information for Oath Services.  Oath or Yahoo7 affiliates may use the information in a manner consistent with their privacy policies.
  • With partners. We may share your information with non-affiliated companies who are:
    • Trusted partners.  We give user information to trusted partners who work on behalf of or with us based on our directions and in compliance with appropriate confidentiality measures. Learn more
    •  Advertising, analytics and business partners (limited to non-personally identifiable information). We may share aggregated or pseudonymous  information (including demographic information) with partners, such as publishers, advertisers, measurement analytics, apps or other companies. For example, we may tell an advertiser how its ads performed or report how many people installed an app after seeing a promotion. We do not share information that personally identifies you (personally identifiable information is information such as name or email address) with these partners, such as publishers, advertisers, measurement analytics, apps or other companies
    • When you use third-party apps, websites or other products integrated with Oath or Yahoo7 Services, they may collect information about your activities subject to their own terms and privacy policies. 
      We allow other companies that show advertisements on our web pages or apps to collect information from your browsers or devices. Other companies’ use of cookies and other data collection technologies are subject to their own privacy policies, not this one. Like many companies, we may allow cookie matching with selected partners. However, these parties are not authorised to access Oath cookies.  
  • For legal and other purposes.  We may access, preserve and disclose information to investigate, prevent or take action in connection with: (i) legal process and legal requests; (ii) enforcement of the Terms; (iii) claims that any content violates the rights of third parties; (iv) requests for customer service; (v) technical issues; (vi) protecting the rights, property or personal safety of Oath or Yahoo7, its users or the public; (vii) establishing or exercising our legal rights or defending against legal claims; or (viii) as otherwise required by law.
  • New ownership. If the ownership or control of all or part of Verizon, Yahoo7, Oath or a specific Services changes as a result of a merger, acquisition or sale of assets, we may transfer your information to the new owner. 

Details for specific products and services

Additional privacy practices for certain Oath or Yahoo7 Services are included here.

Information security and data retention
Oath has technical, administrative and physical safeguards in place to help protect against unauthorised access, use or disclosure of customer information that we collect or store.    
To learn more about security, including the steps we have taken and steps you can take, please read Security at Oath.

Protecting children’s privacy

Oath or Yahoo7 Services are for a general audience.  We do not knowingly collect, use or share information that could reasonably be used to identify children under the age of 13 without prior parental consent or consistent with applicable law. With parental permission, a child under the age of 13 might have an Oath family account.

Data processing and transfers

When you use or interact with any of our Services, you consent to the data processing, sharing, transferring and usage of your information as outlined in this Privacy Policy. Regardless of the country where you reside, you authorise us to transfer, process, store and use your information in countries other than your own in accordance with this Privacy Policy and to provide you with Services. These countries include the United States, Ireland, Singapore, Germany and Taiwan.  Some of these countries may not have the same data protection safeguards as the country where you reside. 

Oath may process information related to individuals in the EU/EEA and may transfer that information from the EU/EEA through various compliance mechanisms, including data processing agreements based on the EU/EEA Standard Contractual Clauses.  By using Oath or Yahoo7 Services, you consent to us transferring information about you to these countries.  For more information, please visit our Data transfer page.

Other important information

This Privacy Policy only applies to Oath and Yahoo7. This Privacy Policy does not apply to the practices of companies that Oath or Yahoo7 do not own or control, or to people that Oath or Yahoo7 do not employ or manage. In addition, some affiliated products (such as Tumblr) may have different privacy policies and practices that are not subject to this Privacy Policy. 


We may update this Privacy Policy from time to time, so you should check it periodically.  If we make changes of a material nature, we will provide you with appropriate notice before such changes take effect.  

Questions & suggestions

If you have questions, suggestions or wish to make a complaint, please complete a feedback form, or you can contact us at: 

Privacy Officer c/- Legal Department
Locked Bag 1111
Alexandria NSW 1435

We will notify you within 14 working days of the Privacy Officer receiving your complaint and will try to resolve the complaint within 30 working days.  When this is not possible, we will contact you to provide you with an estimate of the time it will take to resolve the complaint.

For Oath uses, please direct questions, suggestions and complaints to:

Customer Care - Privacy Policy Issues
701 First Avenue
Sunnyvale, CA 94089